在我们梳理EDM工具的特点和报价之前，我相信一些年轻人迫不及待地想选择最适合他们使用的工具。这一次，让我们来谈谈如何通过优化电子邮件内容来提高我们的电子邮件点击率。
@ 常用的标题套路-节日
利用节日元素，借助节日特点解决问题，可适用于全年大部分时间。
@ 感恩节（Thanksgiving）
感恩节是北美独一无二的节日，类似于中国的中秋节。 美国将每年11月的第四个星期四定为“感恩节”，感恩节通常从星期四持续到星期天。加拿大是每年10月的第二个星期一。
在邮件中，您可以将整周定为购物周，并为客户提供一些优惠活动作为感谢。以下是一些电子邮件标题的想法：
参考思路
@ With a side of gratitude for our pets — PetSmart
@ With Full Gratitude, we give back free sample for your valued customers
@ Wines That Go With Turkey (And All The Sides) — expressions of the vine
@ Happy Thanksgiving. Hot discount one week only. — Book keeping
@ Most Commonly Forgotten Thanksgiving Items — FreshDirect
@ 黑色星期五（Black Friday）
@ Most Commonly Forgotten Thanksgiving Items — FreshDirect
@ 黑色星期五（Black Friday）
11月23日，黑色星期五。感恩节后的第一天是“黑色星期五”(以下简称“黑色星期五”)，起源于美国半个世纪。
“黑五”是海外最著名的促销活动。 2017年黑色星期五，美国零售商创造了79亿美元的纪录。如果你也想分一杯羹，可以参考这些黑五邮件的标题:
参考思路
@ Mystery Sale – How Much Will You Save — Forever 21
@ Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky
@ FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand
@ Save 40% at our Black Friday Savings Event — Rockport
@ If You Open One Email This Black Friday… — Steve Madden
@ 网络星期一（Cyber Monday）
@ Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky
@ FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand
@ Save 40% at our Black Friday Savings Event — Rockport
@ If You Open One Email This Black Friday… — Steve Madden
@ 网络星期一（Cyber Monday）
@ Save 40% at our Black Friday Savings Event — Rockport
@ If You Open One Email This Black Friday… — Steve Madden
@ 网络星期一（Cyber Monday）
@ 网络星期一（Cyber Monday）
11月26日，网络星期一。感恩节后的第一天和每年的第二天 Cyber Monday(网络周一)意味着西方圣诞购物季的开始。在此期间，许多企业推出了与双十一相比的折扣促销活动。以下是几个在线邮件主题模板:
参考思路
@ Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect
@ Take a break from Cyber Monday, have some Taco Bell — Taco Bell
@ Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority
@ Save big for Cyber Monday – give the gift of family — Ancestry.com
@ The $50 we owe you… — Urban Outfitters
@ 星期二的反馈日（Giving Tuesday，感恩节后的第一个星期二)
@ Take a break from Cyber Monday, have some Taco Bell — Taco Bell
@ Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority
@ Save big for Cyber Monday – give the gift of family — Ancestry.com
@ The $50 we owe you… — Urban Outfitters
@ 星期二的反馈日（Giving Tuesday，感恩节后的第一个星期二)
@ Save big for Cyber Monday – give the gift of family — Ancestry.com
@ The $50 we owe you… — Urban Outfitters
@ 星期二的反馈日（Giving Tuesday，感恩节后的第一个星期二)
@ 星期二的反馈日（Giving Tuesday，感恩节后的第一个星期二)
11月28日，星期二的反馈日。这个活动是在黑色星期@ 周一之后的另一个网上购物庆祝活动。周二的反馈日已经连续六年举行，主要是为慈善和公益事业筹集资金。
参考思路
@ $25 provides 100 meals — The St. Louis Area Foodbank
@ Plant 5,000 native trees to help wildlife — The National Wildlife Federation
@ There’s a sea lion pup who wants you to open this email — Oceana
@ Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
@ We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s
@ 更实用的促销邮件模板
@ Plant 5,000 native trees to help wildlife — The National Wildlife Federation
@ There’s a sea lion pup who wants you to open this email — Oceana
@ Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
@ We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s
@ 更实用的促销邮件模板
@ Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
@ We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s
@ 更实用的促销邮件模板
@ 更实用的促销邮件模板
如果你不确定从哪里开始，专注于促销活动。
例如，一家体育用品商店可能会利用人们在感恩节后推广休闲舒适的衣服，或在销售高峰期的黑色五年级推广。您可以参考以下标题，并考虑如何重建它们，并成为您的电子邮件标题。
感恩节
@ We’re thankful for you! And these hot sales…
@ Get stuffed from our newest offerings
@ 50% off? Talk about something to be grateful for
@ Serving up a dish of deals
@ A piece of the pie: Get a free bakery item on us
黑色星期五
@ FriYay! See What We’re Eyeing This Year
@ Food coma? These sales will wake you up
@ Knock Knock! Open Up For Doorbusters
@ We waited all year to share these deals with you
@ We Can’t Keep Quiet Any Longer, Check Out Our Sale
网络星期一
@ Don’t break the bank, break the internet
@ Cyber Deals to Get You Psyched
@ All I want for Christmas is… 50% off the hottest toys
@ What a site! 40% off everything
@ Monday has never looked this good
星期二的反馈日
@ We’re almost there! Give now to help kids in need
@ It’s not too late to get involved in #GivingTuesday
@ Give the gift of impact
@ Your donation is matched to help more animals
@ Have TWICE the impact on Giving TWO-days
@ 标题常用套路-利益/价值传递
这与我们的经营理念有些相似，如折扣/满减等优惠信息、包邮区等。
在标题中，我们可以借括号更直接地突出直接价值。
比如： @ 【You win a Giveaway】
@ 【$20 Cash rolling in your account】
@ [Double points]
@ 邮件发送套路-根据时差区分
通常，我们会一起发送来自不同国家的客户的电子邮件，这不利于在客户活跃的时间发送电子邮件。当客户习惯于收发和处理电子邮件时，更有可能在这里看到新收集的电子邮件。
下表是各国本地时间8:30 AM对应中国时间。
希望以上技巧能对大家有所帮助，帮助客户在使用EDM时少走弯路，有效提高邮件点击率，尽快产生效果。
参考思路 感恩节 星期二回馈日 更具实际性的促销邮件模板 黑色星期五
