在tiktok直播中,必须掌握四种最基本的词语,即欢迎演讲、互动演讲、销售单词演讲、感谢演讲。
@ 欢迎的演讲是让观众体验“被看到”的感觉。
举例:
Hi Jennie,welcome, how are you?
Hi Vivian, whereare you from?
Hi Eric, Welcomemy new friends! Don't forget follow me so that you can find me again!
Welcome Tony!Anything you like just tell me and I show you close up.
@ 互动词在于产生更有效的互动数据,营造氛围感。
举例:
问题互动:问题互动:Where you guysfrom? I really wanna know it. Its amazing to know you guys from all over theworld and get together in my live room. So tell me please.
寻求点赞互动:I want 100klikes, could you guys help me to get it? Please.
More likes sothat more viewers, help me please.
寻求关注话术:Follow me guys, no follow, cannot find me again!(失去焦虑)
@ 销售脚本要求脚本专业易懂,突出产品差异,引导订单转换。
举例:
突出高品质话术:This one is not the cheap staff, XXX(主播名) only offer you guys the good quality product.
高附加值:Only toady, more freebie only for you guys!
@ 感谢演讲是为了增强观众和直播间的粘性,使其产生长期价值。
举例:
Thank you guys, you guys are so supportive!Love you all!
Just because of your supporting, XXX canoffer the best price for you guys always!
You are so nice and lovely toXXX, I wannastay with you guys all the time.
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封面/图虫创意
互动话术 封面/图虫创意 感谢话术 欢迎话术 销售逼单话术