困扰许多外贸推销员的问题,除了开发新客户外,是邮件客户没有回应。客户从询价到真正下订单的时间不同,暂时不回复,是外贸中非常常见的现象。那么,我们应该如何处理客户的不回应呢?
第一回合
Trust you have received our samples. Please let us have your feedback so we can proceed. 我相信你已经收到了样板,请告诉我们反馈,这样我们才能取得进展。
第二回合
Please see attached our best offer for XXX based on the samples.按样板,请查看我们最好的报价。
第三回合
可以在适当的时候打电话询问,简单打招呼,直奔主题。
以此类推,然后参考以下其他跟进方法。例如,客户在收到报价后没有回应,
可以问:Friendly reminder on the offer we sent on 日期。
再次询问:Can you please let us know your comments?
另一个例子是PI没有回应,可以这样跟进:
Can you please inform when you arrange the payment? We need to schedule the production accordingly. 当你安排钱的时候,请告诉我们。我们可以安排订单生产。或者:
We will have public holiday soon. The earlier you confirm the order, the sooner we can arrange the mass production. 我们很快就要放假了。请尽快确认订单,以便我们能够尽快安排生产。
以下是更多跟进词(供参考):
(记得多使用特殊问题句,让客户参与讨论,而不是一般问题句,yes or no 无有效信息)
1. Can you please offer any feedback on the recent order? In which areas can we improve so that we can better serve you next time?
这份清单能告诉你我们需要改进的反馈吗?下次我们可以做得更好
2. We'd really love to know your thoughts on our products. Please offer any of your comments to help us improve. A big hearty thank you!
衷心感谢您对我们产品的看法,能否帮助您提供一些建议。
3. I hope your planned launch goes well. Have you received any market feedback yet?
希望您计划的产品发布/发布进展顺利,市场反馈如何?
4. It's been a long time since we last spoke. Could you please let us know why you haven't placed any orders with us recently? Your feedback is very important to us.
适合长时间不下单的客户,询问为什么不下单。
5. Could you please share your thoughts on why you ultimately chose to go with us? Your feedback is extremely valuable to us.
适合一直下订单,有友谊的客户,听听他们为什么选择你,或者为什么放弃以前的供应商.